Make Life Better, Ride the aQuellé Tour Durban

150 days until cyclists can “Make Life Better”
22/11/2023
Enter Now: Get the T-Shirt
19/03/2024
150 days until cyclists can “Make Life Better”
22/11/2023
Enter Now: Get the T-Shirt
19/03/2024

Make Life Better, Ride the aQuellé Tour Durban

Make Life Better, Ride a Bike: The slogan chosen for the 2024 aQuellé Tour Durban has a dual message of self-improvement for all entrants, while also acknowledging that every entry contributes toward improving the lives of thousands via the race beneficiary.

The benefits of cycling are well documented and all cyclists “know” that a simple bike ride can make any day better. Add in the fact every entry for the race contributes to The Domino Foundation’s incredible work in the greater Durban Community, and it is clear the aQuellé Tour Durban satisfies the mandate of “Make Life Better, Ride a Bike”.

There is however a third, less obvious message contained in the race slogan, and this is directed firmly at the race organisers.

Everyone involved in the race organisation is constantly striving to “Make Life Better” for all entrants and that comes from a mantra of “How can we do better; How can we make the event better.”

With that in mind, Event Director Alec Lenferna and his team has made it a priority in 2024 to ensure there are no unwanted “hidden extras” for entrants, and he is determined to create a race-day experience that leaves participants with a “feel-good factor”.

“As is the case every year, we have tried to make sure all participants get the best experience possible, from the moment they enter the event, until they cross the line and collect their post-race aQuellé,” said Lenferna this week.

“One benefit this year is that all riders who enter before the end of March will get a top-quality sublimated race shirt, which has been designed specifically for the race. All entrants will also get a Cycle Lab voucher and access to other partner discounts. We have also insisted there are no hidden extras at any part of the entry process, and that the entry fee is an “all in” fee, including timing and anything else the rider has to have to be part of the race.

“We are looking to create a great event for all – whether it be the elite groups at the front, or those that are just entering for the experience and want a chilled ride. This has freed us to look at what is important to the greater riding community, and that starts with an entry fee that is set at a level that is fair and does not prioritise profit over a quality offering.

“Last year we had a focus of “Family Fun for Everyone”, and for 2024 we have also adopted the credo of “Make Life Better, Ride a Bike”.

“That means creating an event that is enjoyable and easy for as many people as possible. Small things, like designing safe routes for all events with full road closure and good medical support and enough refreshment stations and one start and finish area for each of the respective race days.

“However, probably the most important factor of all, is that this event is strictly a charity event. The event is owned by the Cappuccino Trust and all proceeds are donated to The Domino Foundation, their designated beneficiary. That means we have a cycling event that entertains thousands, while it is also for the benefit of the greater Durban community.”

To enter the aQuellé Tour Durban or aQuellé Tour Durban MTB powered by Cycle Lab, head over to tourdurban.co.za or the entry portal at ROAG.org. Race registration will take place at Cornubia Mall on April 19th and 20th.